Mindset Newsletter #6 - Creating A Business Name That Customers Will Remember

I know it doesnt sound like it should take much too just slap
a name to our Business and go with it. Well there is a lot more
to this than just slapping a name on a business card and going
with it.

Start by deciding what you want your name to communicate. To be
most effective, your company name should reinforce the key
elements of your business.

Does your name really have to be meaningful? My answer to this
is yes. You do not want to spend an unlimited amount of time
explaining your business name to everyone that hears it. You
want your name to communicate to your consumers what your
business is all about.

Be careful not to name your business a name that will limit your
niche or your geographic location.

Your name needs to allow growth. If you have any desire to grow
or expand your business as you go. You do not want your name to
be specific niche orientated. If you were to start up a
gardening business any you wanted to grow into landscaping in
the future, you would not want to have a business name like
Lorraines Petunias. Without a lot of thought you might come up
with Lorraines Outdoor Garden center.

Now I know you can be a little more creative than what I just
did there but can you see where the one limits your business to
selling petunias, or maybe expanding into annual flowers. But
would you expect a name like that to have vegetable plants or
even landscape products?

Make sure your name does not limit you to a specific niche
unless you know for sure you will never go any further.

Make sure it does not limit you to a specific geographical
location. We wouldnt want to add Michigan into Lorraines
Outdoor garden center because that would limit it to whom would
actually pay your site a visit. This would be especially true if
you are online. 

If you want to only sell to a specific location then by all
means use your town or state or even your country in your
business name. Would you click on my links if it took you to
Michigan Internet Marketing services? Well you might if you were
in Michigan. But my business reaches worldwide, and I just put a
limit on who I might reach with my online business.

- Make your name easy for people to pronounce.

- Make it easy to spell especially for people doing searches
online for your business. You dont want them to end up on
someone elses sight.

- Make sure your name fits your objectives.

- Make sure your name describes your company that you have in
mind.

- Make sure you like your business name.

- Make sure that your name is your name and that it is not
already in use.

Remember your business name is what your customers will come to
recognize you and services from. So make it good!


To Your Success,
YOUR NAME

------------------------------------------------------------
Download FREE ClickBank Review Sites Every Month
http://www.supersalesmachine.com/?hop=CLICKBANKID

Get Instant Access to 300+ 'How To' Video Tutorials
http://www.supersalesmachine.com/c?hop=CLICKBANKID&p=nl


PUBLISHER TIP! Sign up for a ClickBank.com account and replace
CLICKBANKID in the link above with your ClickBank nickname. Your
affiliate link will send visitors to a free membership site.
Whenever they upgrade or purchase any products or services
including upsells through our email promotions or webinar events
you will receive 50%-75% commission on all offers in our
network. We currently have over 90 quality offers in place so
you can earn up to $1,500 per referral! For full details on our
lucrative affiliate program, swipe emails and custom landing
pages visit: http://www.supersalesmachine.com/jv

